Read “Web Analytics Basics” Usability.gov for class
Read “SEO: Search Engine Optimization” from MailChimp for class

What is Search Engine Optimization (SEO)? And what are some of the ways you move yourself up in the search? Also, what metrics are used for web analytics? Have you heard of some of these before or used them at work? What was your favorite best practice from the Usability.gov article?